Build a Routine Around Your Vitamin C Serum



You finally added it to your routine – the skin care hero from all the blogs, the one your friends rave about vitamin C serum. However you found out about this uber-popular serum, there’s sure to be one common denominator in all these scenarios: that it deserves a permanent place in your skincare lineup.

So you’ve got the vitamin C serum – but now what? We’ll help you build the best natural skincare routine around this serum, to ensure you get the absolute most from this skincare superstar. You’ll learn how to properly layer key products before and after your vitamin C serum, and get the lowdown on how to keep your products from interfering with their good work.

Follow along below to get the ins and outs of your new plus-one!

Is Your Vitamin C Serum Stable?

You can’t cover the topic of vitamin C serum without touching on a key point: the dangers of oxidation. If not properly formulated for stability, vitamin C serum can degrade when met with air, heat, and/or light. Skin concerns include increased oxidative damage, instead of free radical-neutralizing antioxidant protection – for which vitamin C is well known.

Luckily, our 100% PURE ™ Vitamin C Serum was expertly formulated by our founder, Susie Wang with a patented process to prevent oxidation. An important reason so many people seek out and continue to use our ultra-gentle vitamin C serum? It can help to promote collagen and elastin production, without degrading the skin. The potent antioxidant power in this hydrating serum brightens the complexion while promoting firm, plump, and youthful-looking skin.

Serum Hand

Pair These Facial Cleansers with Your Vitamin C Serum

When it comes to enhancing the anti-aging, complexion-brightening effects of your vitamin C serum, be sure to start on the right foot with your cleanser. Your face wash should check a few critical boxes, to be considered. First, choose a natural cleanser that omits drying (aka aging) chemical surfactants. Next, seek out skin-beneficial ingredients that build on your skin goals.

Option number one is our Fermented Rice Water Cleanser: a hydrating, sake-based cleaner that’s rich in enzymes, amino acids, and vitamins. It can help boost your brightening skin goals with white mulberry, mushrooms, licorice, and citrus. These key ingredients help to not only balance your skin tone but also work on lessening the appearance of dark spots. That means you can wash your face while priming for an overall brighter complexion.

If you have dry skin, aging skin, or simply prefer an oil-based cleanser, opt for the Blood Orange Cleansing Balm. This citrus superstar perfectly preps with similar benefits as a vitamin C serum, designed to degrease, purify, and tone. Organic avocado oil (its base ingredient) helps to hydrate, soften, and diminish dark spots and fine lines.

PRO TIP: Did you know that avocado fruit contains high levels of Vitamin E? It’s true! We usually celebrate healthy fats (which is also a bonus), but sometimes, we forget that Vitamin E can help prevent inflammation and improve skin health.

Opt for a Brightening Toner

Build on your vitamin C serum-based skin brightening regimen with the mineral-rich Fermented Rice Water Toner. With similar benefits to the vitamin C serum, this sake-infused toner can help brighten, soften, and rehydrate your skin. Additions of white mulberry and niacinamide create a skin-illuminating trifecta, to naturally lighten dull or hyperpigmented areas of your complexion.

Vitamin C Products

Double Down on Vitamin C with a Concentrated Mask

A close second to serums, masks are the penultimate way to deliver intense, concentrated nutrients into your skin. After priming your skin with a plumping, brightening toner, your skin is ready to receive the goods. Now is the prime time to apply a mask – and if you’re looking to double down on the vitamin C strategy here’s what you should use.

Our newest line of powder innovations features the ultra-concentrated, get-down-to-business Vitamin C Mask. This customizable mask can be as thick and concentrated or as thin and gentle as you want it, making it suitable for most skin types. Made with potent natural antioxidants and illuminators like vitamin C, Camu Camu, and turmeric, this mask is more than suited to join forces with your vitamin C serum.

But if you’re looking for that instant red carpet glow, we recommend a supercharged mask; something like our Max Glow Bright Mask. Made with wrinkle-fighting Bakuchiol, CoQ10, Vitamin E, and other illuminating nutrients, this mask works to transform your complexion from the first application and with continued improvement in skin health and vibrancy with each use.

Orange Slices

Layer Up Your Vitamin C Serum

It’s time to layer up your serum game with options for both day and night. Think of the Multi-Vitamin + Antioxidants Potent PM Serum as your nighttime backup to your vitamin C serum. Working with the same potent yet stable formula, we’ve amped up this anti-aging superstar with extra multivitamins (like even more vitamin C) and niacinamide. Our stable vitamin C treatment works hard while you sleep to fight the signs of aging and rejuvenate dull complexions.

Choose a Complementary Moisturizer

Near the end of your routine, you’ll need to seal in your vitamin C serum with both a daytime and nighttime moisturizer. If you’re finishing off your morning routine, Hydra Drench is a lightweight, quick-absorbing formula with tons of omega fatty acids from chia seeds. This formula will deeply moisturize and hydrate even super dry skin while enhancing the plump gel texture of your vitamin C serum.

If you’re finishing a nighttime routine right after your vitamin C serum, the Multi-Vitamin PM Treatment should be your go-to. This ultra-rich evening cream builds on our vitamin-rich skincare routine with additional skin-beneficial antioxidants. Vitamin C is also a hero ingredient in this luxurious cream, continuing the journey to help correct and brighten.

With all these amazing natural skin care products working synergistically, you’ll notice a boost in elasticity and firmness, with an overall brighter complexion. With the dedicated use of vitamin C serum, most will notice fine lines and scars diminishing over time. Don’t forget: always follow up your vitamin C routine with broad-spectrum sunscreen.

FAQs About Vitamin C

What Are the Key Benefits of Incorporating Vitamin C Serum into Your Skincare Routine?

  • Antioxidant Protection: Vitamin C is a powerful antioxidant that helps protect the skin from damage caused by free radicals and environmental stressors like pollution and UV radiation.
  • Brightening Effect: It is known for its ability to brighten the complexion, reducing the appearance of dark spots and evening out skin tone.
  • Collagen Production: Vitamin C can stimulate collagen production, leading to firmer and more youthful-looking skin.
  • Reducing Inflammation: It can help reduce inflammation and redness, promoting a more even skin tone.
  • Enhanced Sun Protection: When used in conjunction with sunscreen, it can increase the effectiveness of UV protection.

How Should You Apply Vitamin C Serum for Maximum Effectiveness?

  • Cleanse Skin First: Start with a clean face. Use a gentle cleanser to remove impurities.
  • Apply on Damp Skin: Some experts suggest applying the serum on slightly damp skin to enhance absorption.
  • Use a Few Drops: A few drops are usually sufficient. Gently apply it to your face and neck.
  • Wait Before Layering: Allow the serum to absorb for a few minutes before applying other skincare products.
  • Use Sunscreen: In the morning, follow up with a broad-spectrum sunscreen.

What Skincare Products Work Best in Combination with Vitamin C Serum?

  • Hyaluronic Acid: For added hydration.
  • SPF: To protect the skin from UV damage.
  • Moisturizers: To lock in hydration.
  • Niacinamide: For additional brightening and anti-inflammatory benefits.
  • Peptides: To enhance collagen production.

Can Vitamin C Serum Be Used Both Morning and Night?

Generally, Vitamin C serum can be used both in the morning and at night. In the morning, it provides antioxidant protection against environmental stressors. At night, it works to repair and regenerate the skin. However, for sensitive skin, once a day may be sufficient to avoid potential irritation.

How Does Vitamin C Serum Interact with Other Active Ingredients Like Retinol or AHAs?

  • Retinol: It’s often recommended to use Vitamin C in the morning and retinol at night to avoid potential irritation and to maximize the benefits of both.
  • With AHAs/BHAs: Vitamin C can be used in conjunction with AHAs/BHAs, but it’s important to be cautious as combining acids can lead to irritation. Consider alternating their use or applying them at different times of the day.
  • pH Sensitivity: Vitamin C is pH-sensitive. Using it with other highly acidic or alkaline products may reduce its effectiveness.


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